EXPERIENTIAL
CREATIVE DIRECTOR / STRATEGIST
curate experiences through beautiful designs & meaningful contents
As a creator and collaborator, Wendy is product-focused and driven by passion. She is inquisitive about the future, can adapt to the rapidly evolving contemporary platforms, yet never fear to embrace the unknown. With a solid creative background, what she loves the most is transforming ideas into compelling stories told in an integrated strategy constructed with beautiful visuals and meaningful content.
Say Hello! wdychen@gmail.com
Wendy has 15 years of experience in Design & Experiential Marketing as a creative, strategist, and project manager. She has a portfolio that spans across Architecture, Technology (Consumer Electronics), Fashion/Luxury, Non-profit, Government, and Construction. A few notable projects range from New York Fashion Week runway show productions for 1,000 attendees, JP Morgan Chase corporate event with 100 high net-worth private clients, LG Electronics at CES & Mobile World Congress, to Lenovo at the Olympics Games, NYC School Construction Authority Ceremonies, and Swarovski Product Launch Events where her work was experienced by thousands of attendees.
Wendy grew up between Taiwan and Thailand. She has her BFA from Columbus College of Art & Design and Master of Arts from Fashion Institute of Technology. Expanding beyond her professional endeavors, she’s passionate about culture, arts, travel, and causes related to climate issues.
Experiential Marketing.
Content Strategy. Brand building. Creative Direction. Event Production. social media strategy. project management.
